Tracking setup
Pixels, conversions API and Google tags installed and tested so purchases are recorded correctly.
Growth
Paid Ads for Online Stores: Meta, TikTok & Google
Ad campaigns for online stores, built on tracking you can trust, creative that is tested properly and budgets that grow only when the numbers say so.
- Meta (Facebook and Instagram) ads
- TikTok campaigns for online stores
- Google Search and Shopping
- Pixel and conversion tracking set up properly
- Clear weekly reporting on spend and sales
15 client projects in our portfolio. See the work
Why it matters
Most wasted ad spend starts with broken tracking
If the pixel misses purchases, the platform optimises for the wrong people, and every decision you make about budgets is a guess. That is the first thing we fix.
The second is creative. On Meta and TikTok, the ad itself decides who sees it. Stores that run one or two ads for months stop getting results, and stores that test a steady flow of new hooks and formats keep finding new buyers.
The third is budget control. We start small, scale only what is profitable, and stop what is not, with a weekly report that shows spend, sales and return on ad spend in plain numbers.
Deliverables
What's included
Meta ads
Prospecting and retargeting campaigns on Facebook and Instagram, built around your best products.
TikTok ads
TikTok campaigns with native-style creative, set up for purchases rather than cheap views.
Google Search and Shopping
Product feed, Shopping campaigns and search campaigns for people already looking for what you sell.
Creative testing
Briefs and a testing plan for new hooks, formats and offers every week.
Reporting and scaling
A weekly report on spend, sales and ROAS, and a clear decision on what to scale or stop.
How it works
How we run your ads
- 1
Free ad account audit
We review your current accounts, tracking and store, and tell you what is worth fixing first.
- 2
Tracking and setup
We fix tracking, set up the feed and build the first campaigns with a test budget.
- 3
Test
Two to four weeks of structured tests on audiences, creative and offers.
- 4
Scale
Budget moves to what is profitable, with weekly reports and monthly strategy calls.
Timeline: Tracking and first campaigns usually go live within a week. Expect two to four weeks of testing before results settle. Management is month to month.
Packages
Scoped to your project
Every project is quoted on what you need. Tell us about your business and we will price it.
Essentials
The core work to get you live.
- Tracking setup
- Meta ads
- TikTok ads
Standard
Core work plus the finishing touches.
- Tracking setup
- Meta ads
- TikTok ads
- Google Search and Shopping
- Creative testing
Complete
Everything on this page, end to end.
- Tracking setup
- Meta ads
- TikTok ads
- Google Search and Shopping
- Creative testing
- Reporting and scaling
FAQ
Questions we hear often
How much should I spend on ads?
Enough to get meaningful data, which depends on your product price and margin. We recommend a starting test budget on the call and only increase it when the results justify it.
How much do TikTok ads cost in the UK?
TikTok sets prices by auction, so costs change with your audience, season and creative. We set a daily budget you are comfortable with and report exactly what each sale costs.
Do you make the ad creative?
We write briefs and scripts and edit videos from your footage or from creators. Our team also makes short-form video content, so we know what works on TikTok and Reels.
Which platform should I start with?
It depends on your product and customer. Visual, impulse products often start on Meta or TikTok. Products people search for by name usually start on Google Shopping. We recommend one platform first and add others once it is profitable.
Do you work with stores outside the UK?
Yes. Our case studies include TikTok campaigns for a store in Qatar, and we work with clients in the UK, Pakistan and the UAE.
Ready to talk about Paid ads?
Book a free consultation or ask for a quote. We reply within one working day.